By Digiday Awards • June 25, 2024 •
Digiday Media is jubilant to advise the 2024 Future Chief Award winners.
Representing manufacturers, companies, retail outlets and publishers, this three hundred and sixty five days’s winners are no longer ethical centered on sustainability and social affect, nonetheless comprise furthermore greatly contributed to their firms’ success. Their modern and ingenious ideas comprise propelled their respective organizations forward, interesting others in the industry. These leaders, with their ride for the duration of a pair of disciplines, demonstrate solid management qualities and the power to domesticate and invent their teams.
Shall we direct, Ian Robinson, director of partnerships for Contemporary York Times Marketing, used to be instrumental in shaping a multi-million Michelob Extremely collaboration with The Athletic and The Contemporary York Times to elevate females’s sports activities. The partnership tapped into related cultural moments while riding an overarching message spherical sports activities equity. Robinson led explorations into recent codecs for editorial attribution, unlocking e-newsletter firsts alongside the system, corresponding to the principle natural editorial attribution of a mark on the homepage of The Times and the principle editorial attribution of a mark in natural social channels. This strategic imaginative and prescient, skill to navigate technical discussions and dedication earned Robinson the title Digiday Future Chief in the publisher category.
One more winner, Regan Przybyl, vp of mark advertising and marketing and marketing at MNTN, has taken an modern technique to B2B advertising and marketing and marketing, elevating MNTN to recent heights and solidifying the firm’s scheme as an industry powerhouse. In late 2023, for the duration of the Season 15 premiere of “Shark Tank,” Przybyl coordinated a new commercial spoil the place Ryan Reynolds pitched the MNTN platform. The commercial centered a growing segment of MNTN’s clients — entrepreneurs and particular person manufacturers having a gaze to reach recent clients and prolong industry by optimizing their TV promoting. This system is ethical one example of the many campaigns Przybyl has done for MNTN, earning her the title of Digiday Future Chief in the logo category.
The winner of Brilliant Future Chief in the vogue category has furthermore demonstrated very good management while specializing in sustainability. Marie-Louise Winther, vp of form at Dagne Dover, leads all product form scheme and execution and has developed six recent multi-million buck collections, 5 of that are made of 100% recycled materials. In 2018, the firm pledged that every particular person recent collections going forward would exhaust as terminate to 100% recycled materials as imaginable, with minimal break, so Winther works with exiguous field matter ideas and precision from the beginning to verify much less field matter is used, fewer samples are made and total break is decreased. Winther has furthermore kept Dagne’s form team impressed and motivated, alongside side growing three ritualized month-to-month conferences to advertise ecstatic working relationships and a safe ambiance for being weak and ingenious.
The subsequent winner, furthermore from Dagne Dover, is Nicole Mullady, the firm’s vp of promoting. She’s proven herself a grasp communicator between industry and ingenious companions, riding outcomes for the duration of email advertising and marketing and marketing, loyalty capabilities, SMS, search engine advertising and marketing and marketing, OOH, friends and the firm’s resale platform, Nearly Traditional. In 2021, Mullady launched Nearly Traditional — providing clients a technique to upcycle and monetize older Dagne products — and Dagne’s affiliate program, providing the firm with a technique for earned media efforts. Mullady performed an integral position in reaching Dagne’s success — 30% CAGR for the duration of the last three years at a time when many plenty of manufacturers comprise struggled or performed inconsistently.
Test out your complete list of winners below.
Digiday Future Chief – Company
Nebo – Nicole Palmer
Digiday Future Chief – Label
MNTN – Regan Przybyl
Digiday Future Chief – Publisher
Contemporary York Times Marketing – Ian Robinson
Digiday Future Chief – Technology Supplier
Adapex, Inc – Doina Josan
Brilliant Future Chief – Elegance
Iced Media – Ashley Banks
Debut – Joshua Britton
Brilliant Future Chief – Fashion
Dagne Dover – Marie-Louise Winther
Brilliant Future Chief – Wellness
Infected Rabbit – Selom Agbitor
Contemporary Retail Future Chief – Digitally-Native
Dagne Dover – Nicole Mullady
WorkLife Future Chief – DE&I
Eva NYC – Aaliyah Manning
WorkLife Future Chief – HR
FeelSwell Experiences – Keely Antonio
WorkLife Future Chief – Recruiting
Fusion92 – Justin Elloitt
Attracted to coming into the Future Chief Awards? Label in to receive deadline reminders, entry pointers, category ideas and more.
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