How Automakers Can Address Resistance to Self-Driving Cars

Unusual research presentations that patrons judge automatic vehicles are only for diverse other folks, but no longer for themselves.

April 03, 2024

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Study provocative a few experiments chanced on that patrons maintain biased views of their riding abilities relative to those of diverse drivers and automatic vehicles. These findings maintain implications for the adoption of partly or absolutely automatic vehicles, which in the future may seemingly well well prick traffic-linked deaths. This article discusses the findings and offers 5 programs for auto manufacturers and authorities policymakers can counteract patrons’ biases.

Computerized vehicles promise to establish hundreds of lives, but drivers who overestimate their non-public riding skills may seemingly well well also extend their adoption.

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Stuti Agarwal is a doctoral student in the Marketing Unit at Harvard Change College.
Julian De Freitas is an Assistant Professor in the Marketing Unit at Harvard Change College. He research ethical intelligence: how the comely psychology of purchasers colours their attitudes toward companies, and the arrangement companies can market in programs which are sensitive to these comely buttons in turn.
Carey Okay. Morewedge is a professor of promoting and Everett W. Lord Notorious College Pupil at the Questrom College of Change at Boston College.